Velocity OS

Six separate enterprise SaaS products, six different design languages. User research showed onboarding drop-off at 34% — most attributed it to interface inconsistency. The product team had no shared foundation, and every new feature meant six separate implementations.

We audited all six products and derived a unified token system from the overlap. Built a component library with motion design baked in — not bolted on — and full WCAG AA compliance from day one. Haptic feedback patterns were standardised across all touch surfaces. Storybook and Figma token sync closed the design-to-dev gap.

Adopted across all six products within one quarter. Onboarding drop-off fell from 34% to under 12%. Design-to-development cycle time cut by half. The design team now ships new components once — not six times.